Smith set out to simplify in an environment where marketese, brand jargon, and complexity are commonplace.
When clients interact directly with the designers who work on their brands rather than via a cumbersome web of intermediaries, the finest work is produced. We are unique among the major studios in that the proprietor is the work’s ideator and the main point of contact for every client.
Established in Milan in 2006, we build on Smith’s career of more than three decades.
As a passionate advocate for the role great ideas and design play in driving change and adding value, Fredrik holds master’s courses in branding at influential design schools including IED – Istituto Europeo di Design, and Raffles – International Design Institute.
Fredrik O. Smith has a BFA degree from the Art Center College of Design. He has a prestigious track record of creative directorships in Milan, Stockholm and Tokyo at acclaimed agencies working for global Forbes 100 clients and challenger Brands alike. Expatriate from an early age and having lived in several countries, he is fluent in multiple languages and can appreciate cultural nuances.
Selected clients and brands Smith’s has worked with:
Wine & Spirits Artic Vodka Berlucchi Bolla Campari Cinzano Feudo Arancio Mumm Heineken Illva Saronno LVMH Martini Rotari Mezzocorona Zonin Food & Beverage Acqua Levico Baci Birra Moretti Carlsberg Cloetta Ferrero Filette Illy Lav Nestlé Perugina Plasmon Pontigel San Carlo Sanpellegrino Tennent’s Vincenzi Fragrance & Fashion Acqua del Conero Acqua di Parma Giuliano Fujiwara Henry Cotton’s Luciano Padovan LVMH Pineider Maurizio Baldassari Trussardi Versace Beauty & Health Bayer Aspirina Biopoint Chenot Fa Glaxo Smith Kline Henkel Johnson & Johnson Lancôme McNeil Nivea Wellness & Hospitality Chenot Messegue Palace Merano Terme di Saturnia Home Care Glade Glassex Johnson Wax Pronto Reckitt Benckiser Unilever Viss Cif Vim Banking Banca Aletti Pentar Tobacco Japan Tobacco Airs Mild Seven Valiant Philip Morris Muratti
