Global redesign to reassert Maurizio Baldassari’s position as one of the top italian premium men’s wear brands in Asia with a big presence in America.

Creative strategy, brand identity, packaging design, web design, shooting consultation, presentation videos.

With the logotype redrawn and reformatted, and the lion redefined to give it more status and clarity as a true icon that has more synergy with the brand, the brand was upgraded and refreshed in all its expressions, and given different brand symbols suitable for various applications.

The brand is currently gaining stronghold in exciting new markets, and expanding where it’s been present since the early eighties.


SmithBrandDesign.com Maurizio Baldassari Wall Brand MarkSmithBrandDesign.com Maurizio Baldassari Wall Brand Mark
SmithBrandDesign.com Maurizio Baldassari Leather StampingSmithBrandDesign.com Maurizio Baldassari Leather Stamping
SmithBrandDesign.com Maurizio Baldassari wall logoSmithBrandDesign.com Maurizio Baldassari wall logo
SmithBrandDesign.com Business Card EmbossedSmithBrandDesign.com Business Card Embossed
SmithBrandDesign.com Maurizio Baldassari EmbroideredSmithBrandDesign.com Maurizio Baldassari Embroidered
SmithBrandDesign.com Maurizio Baldassari WebsiteSmithBrandDesign.com Maurizio Baldassari Website