Task
Global redesign to reassert Maurizio Baldassari’s position as one of the top italian premium men’s wear brands in Asia with a big presence in America.

Scope
Creative strategy, brand identity, packaging design, web design, shooting consultation, presentation videos.

Solution
With the logotype redrawn and reformatted, and the lion redefined to give it more status and clarity as a true icon that has more synergy with the brand, the brand was upgraded and refreshed in all its expressions, and given different brand symbols suitable for various applications.

Note
The brand is currently gaining stronghold in exciting new markets, and expanding where it’s been present since the early eighties.

 

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