Smithska, Better smiles
Recognizing the imperative to bridge the gap between actual patient needs and the scientific marvels offered by Scandinavia’s largest and most advanced privately owned clinic in the oral care sector, we rolled out a relaxed look conveying that ‘new fresh winds are blowing’.
With the branding for Smithska, we invite people into a new idea of carefree oral care by weaving together the assurance of absolute serenity and state-of-the-art technology.
The clear blue sky represents the brand’s mission to alleviate dental anxiety with a worry-free approach.
Every aspect of our visual approach was about stripping away clutter and jargon, striking a balance between communicating a happy place and the clinics’ pioneering technical and scientific credentials. The founders’ name, used as a brand, decidedly differentiates the clinic from the large budget-driven dentist chains, and evokes associations with reputable care institutions in Sweden, for example, Karolinska and Sahlgrenska.
See our digital platform design smithska.se
Futures, Brand Strategy, Design Strategy, Communication Strategy, Copywriting, Naming & Storytelling, Logotype Design, Visual Identity, Digital Design, Web Design, Photography & Image Creation, Interior Design.
Longevity and freshness.
The agency’s ability to create designs with a long-lasting impact is unmatched, and we trust that our brand will benefit from Smith’s timeless and enduring design work. The fresh thinking and design make a huge difference for all of us and made a huge impact on how we approach our work.
Pontus Smith, Proprietor
