Moving away from the previous overly simplistic design and confusing product offerings that lacked character, we aimed to create a deeper connection with the discerning clientele by focusing all our communication efforts on the brand’s reason-to-believe—wearing high heels is true empowerment. The elongated typography of the custom logotype references the iconic high heels of the shoes, and two interlocking shoes became a lucky charm. This approach ensured a consistent, enriching experience, with Padovan’s signature magenta soles and heels represented as iconic totems, creating a visually impactful brand experience and multi-sensory environments at the point of purchase.

The choice of the protagonists in the Sex in the City series über-babes, renowned actresses, socialites and catwalk models, the iconic brand is represented in upmarket boutiques, along with flagship stores in the most fashionable locations in Paris and Milan.