The question we posed was crucial— how could we effectively market these rich and creamy filled cookies amidst soaring temperatures?  We completely reimagined the cookie packaging, introducing an eye-catching metallic design that shimmered with a sense of refreshment for a hot summer day. Alongside this fresh aesthetic, we encouraged consumers to experience Grisbi in a novel way—by popping the cookies in the freezer, transforming them into a chilled indulgent treat perfect for any warm day. We also devised a double-sided packaging that uses both sides of the package for a horizontal or vertical presentation to maximise shelf space and impact. Priding ourselves on introducing this small trick, we are honoured that it has been adopted across a myriad of packs across the globe.

The limited summer edition has captivated the audience and led to sales that more than tripled during the hottest month standing as a testament to the power of a single innovative idea to catalyse significant growth and delight in the face of adversity.