Podere San Cristoforo, untamed passion
The founder of Podere San Cristoforo partnered with us to undertake an ambitious portfolio design and brand creation, implementing a new segmentation strategy while laying the foundation for a reputation as a rampant challenger.
Podere San Cristoforo represents one of the most thrilling developments in Maremma in recent years, making a significant impact in this wild and untamed area of southern Tuscany with its unwavering passion and strong desire to establish itself as a unique niche. We laid the groundwork for the brand identity and crafted a canvas for each product’s unique story, guiding consumers on a journey that ranges from unrestrained confidence and vibrancy to more layered, crafted, and complex taste experiences. The ornate labels incorporate semiotic cues from fine wines, such as hand calligraphy, etchings, and sealing wax, creating rich layers that convey the refined visual narrative of each product’s complexity and elegance.
Firmly rooted in tradition and driven by a genuine, unmatched love for authentic winemaking, the brand pays meticulous attention to detail and quality—but is not afraid to take a swing at stale traditions.
Brand Strategy, Portfolio Strategy, Design Strategy, Logotype Design, Visual Identity, Packaging Design.








