Giuliano Fujiwara is renowned for its minimalist design, which is characterised by architectural lines and asymmetries, fusing the Italian concept of robust and opulent tailoring with the Japanese spartan aesthetic.

When the brand wanted to embark on the journey of individuating a scent to complete the brand world, they came to us. With no price point to consider, we had complete creative freedom and devised a strong, bold, minimal shape in cast metal made through a laborious process by hand. The smooth, sculptural shape is chromed with a sharply embossed brand mark and nothing more and stands on its head to conceal the spray pump mechanism. An ardent minimalist and vigilant opponent to overexposure, Fujiwara has consistently produced items that challenge popular fast fashion—the fragrance was kept under wraps and only made available to a select number of people.