Brands today understand that they are inherently multi-sensory, with smell being the most emotional and powerful of the human senses. Smell triggers emotions and enhances memory. The company specialises in olfactory branding and intangible marketing and creates scent identities that become an integral part of the client company’s strategy. Together with the leader in air control, Be conceives tailor-made fragrances in line with the client’s brand and installs systems that diffuse the scent throughout the retail space.

The impactful colourful bursts are brand-new elaborations of the classic olfactory pyramids paired with pared-down graphics and make for a straightforward iconic brand that stands out from the crowd, making a name for itself one sniff at a time.