Acqua del Conero, A scented souvenir
We embarked on an adventurous journey of total brand creation with the proprietor of Acqua del Conero and spun a tale of authentic scents from the land and fragrances of the sea. Designed to capture the olfactory characteristics of this unique coast, our spectacular new look bursts to life.
Drawing inspiration from the captivating Conero coast, we devised a complete design system communicating its cultural heritage and imbuing it with a touch of premium character.
The carefully crafted fragrances are refined, unique, and truly timeless. We infused vibrancy, cohesiveness, and relevance into every touchpoint from the visual identity, and the on-site shootings to its digital expression.
The visual expression artfully weaves a captivating narrative, making Acqua del Conero highly relevant and positioning this brand at the forefront of today’s dynamic home fragrance culture.
See our digital platform design acquadelconero.com
Futures, Brand Strategy, Portfolio Strategy, Design Strategy, Communication Strategy, Copywriting, Naming & Storytelling, Logotype Design, Visual Identity, Packaging Design, Digital Design, Web Design, Photography & Image Creation, Retail Design.
The Acqua del Conero lettermark directly references the dramatic coastline of the Riviera, where the A symbolizes the distinctive white cliffs rising from the sea, and the C a delicately curved bay.
Collaboration.
Smith foster a collaborative relationship with their clients. They are always open to our ideas and work closely to understand the client’s vision and objectives. The brand that Smith created for us beautifully captures the spirit of the Conero coast and aligns perfectly with my goals.
Diletta Paoloni, Owner and Creative Director
