Task
To create a winning brand identity for a new venture by some of the foremost figures in perfume in Italy together with the leader in air control that together conceive tailor made fragrances in line with the client’s brand and install systems that diffuse the scent.

Scope
Strategy, naming, brand identity, tone of voice, packaging, B2C and B2B communications.

Solution
The clear indication 'Be. Olfactory Branding' was further pushed by impactful colorful burst in line with the olfactory pyramid for a straightforward iconic brand. Expanded Brand Essence.

Note
The ink hadn’t even dried yet on the business cards, and the company was already installing systems in both Cosmoprof and the Ferrari headquarters.