Bloom, The best, naturally.
Being a rebel today is about embodying positive energy and rejecting bad habits. With no artificial flavours, colouring, or preservatives, Bloom Iced Tea is naturally ready to challenge a market dominated by artificial, sugary products. It has an unmistakably delicious flavour, a health-conscious approach, and a uniquely cool look.
Enfant-terrible Bloom pushes the boundaries and adds an edgy flair to the drinks market. Bloom fills the void for a cool, salutary drink with a complex bouquet. It leans into the counterculture, drawing inspiration from recognised anti-establishment brands to claim its positioning as the iconoclastic badge brand.
To tap into consumers’ growing interest in health, together with Bloom we are forging ahead as pioneers in creating products that speak to a more meaningful way of life.
We created a total authenticity to claim a relevant part of contemporary culture through the branding, coupled with a crisp tone of voice across all touchpoints, inviting us to Bloom.
Futures, Brand Strategy, Design Strategy, Communication Strategy, Copywriting, Naming & Storytelling, Logotype Design, Visual Identity, Packaging Design, Digital Design, Web Design, Photography & Image Creation.
Challenger today, Icon tomorrow.
With its stripped-back brand identity rooted in a strong purpose and communicated through radically minimalistic design, Bloom challenges the status quo while demonstrating an acute awareness of current trends.
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