The new identity design embodies Chent’s promise to provide clients with the uttermost exclusive spaces and superlative cures and services, devoted as much to health and wellness—as to beauty. The legendary Henri Chenot’s brand so reasserted its position as the world’s optimum and iconic luxury brand. The symbol mark was redrawn and reformatted using the founder’s initials, depicting balance and harmony, and a unique, custom-designed logotype gives it status and clarity as a true icon in synergy with the brand and its promise.

Uniqueness, clarity, segmentation and brand architecture whilst asserting a harmonious brand experience was paramount. The aesthetic thus works across the complete experience, touching all areas where the Chenot group is active as the brand opens care centres across the globe.