Position, design the brand identity and decorate the spaces of the a new form of service: quick-stop mini spas within the brand architecture of the health, wellness and beauty icon Chenot.
Creative strategy, brand architecture, brand identity, print & package design, implementation consultancy.
A new brand was of need to allow for co-branding with D-Life, a most prominent player in Turkey. A fresh design of the spaces makes the fact eminent that it’s a different type of service then that of the other luxurious centers, but with its very own advantages.
Brands are living breathing experiences and they grow, evolve and create multi-sensorial worlds to enter, and this mini spas lets one emerge fully in the Chenot world with oversized x-ray images and quotes.