Task
A line of dietetic products where desired after the global redesign of the Chenot brand to include products from dietary soups to herbal teas in line with the complete brand experience.

Scope
Creative strategy, brand architecture, brand identity, package design, illustrations.

Solution
Following a diet to improve general wellbeing is not to be seen as a sacrifice, but as a gift to one’s self. The Chenot Diététique herbal teas are therefore packaged in the best quality metal tins with the brand embossed adorned with colorful satin labels. Being an highly efficient nutritional regime, the dietary soups are on one hand clinically white, but with mouth watering illustrations. Eat well and right, and enjoy life.

Note
The Chenot Diététique products are sold mainly from their various spas and resorts around the world where they are also utilized as a part of the treatments, and from their on line shop.