Crillavi, canine debonair

Crillavi partnered with us to embark on an ambitious design strategy to launch a challenger brand to produce the most luxurious products for dogs and help build a reputation as a premium, global icon in pet care.

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The identity of Crillavi features an infinity symbol made up of the brand’s initials, representing the enduring nature of sustainable luxury, as well as eternal love and loyalty. This distinctive branding offers a competitive advantage in the luxury canine sector. The concept is akin to a dog leash that connects the dog to its owner, but with a unique twist—it also connects the owner to the dog. Our new, patented, custom-manufactured 3-piece leash is the only product on the market that provides this mutual connection. It includes a bracelet for the owner that resembles the dog’s collar. This stands as a symbol of mutual respect and love and reflects the deep emotional bond that dog owners share with their pets.

The products are made in Italy using only the best materials crafted by the most specialised artisans who work exclusively for the most renowned luxury leather brands fully by hand with only the finest Tuscan leather, hand stitching and debossing, solid brass— and nothing more.

Futures, Brand Strategy, Design Strategy, Logotype Design, Visual Identity, Packaging Design, Shape Design, Digital Design, Web Design.

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SmithBrandDesign.com Crillavi Bracelet
SmithBrandDesign.com Crillavi Leash
SmithBrandDesign.com Crillavi Collar
SmithBrandDesign.com Crillavi Posters
SmithBrandDesign.com Crillavi storefront
SmithBrandDesign.com Crillavi Brand Mark Leather Stamping
SmithBrandDesign.com Crillavi closeup
SmithBrandDesign.com Crillavi Circular Brand Mark Sketch
SmithBrandDesign.com Crillavi Brand Leather Stamping
SmithBrandDesign.com Crillavi Invite Gold Edged
SmithBrandDesign.com Crillavi Purple Carpet
SmithBrandDesign.com Crillavi Business Cards
SmithBrandDesign.com Crillavi Silver Stamping Brand Mark
SmithBrandDesign.com Crillavi Website
SmithBrandDesign.com Crillavi Brand Letterpress

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