Task
Brand creation for Crillavi, the most exclusive canine brand, offering a unique, intelligent approach to the emotional link dog owners have with their pet, becoming the most iconic brand for dog owners.
Scope
Creative strategy, brand identity, packaging design, advertising, shooting art direction, web design consulting.
Solution
The identity for Crillavi uses the infinity symbol composed of the brand initials to embody the longevity of sustainable luxury, whilst vaguely looking like a button, with a blink of the eye to haute couture. Refined luxury cues support the powerful brand mark, providing a competitive edge to the brand in the luxury canine sector. Happy dogs have happy owners, and in fact the clim reads “canine debonair”.
