Brand creation for Crillavi, the most exclusive canine brand, offering a unique, intelligent approach to the emotional link dog owners have with their pet, becoming the most iconic brand for dog owners.

Creative strategy, brand identity, packaging design, advertising, shooting art direction, web design consulting.

The identity for Crillavi uses the infinity symbol composed of the brand initials to embody the longevity of sustainable luxury, whilst vaguely looking like a button, with a blink of the eye to haute couture. Refined luxury cues support the powerful brand mark, providing a competitive edge to the brand in the luxury canine sector. Happy dogs have happy owners, and in fact the clim reads “canine debonair”.


SmithBrandDesign.com Crillavi Brand Leather StampingSmithBrandDesign.com Crillavi Brand Leather Stamping
SmithBrandDesign.com Crillavi Invite Gold EdgedSmithBrandDesign.com Crillavi Invite Gold Edged
SmithBrandDesign.com Crillavi Purple CarpetSmithBrandDesign.com Crillavi Purple Carpet
SmithBrandDesign.comCrillavi Business CardsSmithBrandDesign.comCrillavi Business Cards
SmithBrandDesign.com Crillavi Silver Stamping Brand MarkSmithBrandDesign.com Crillavi Silver Stamping Brand Mark
SmithBrandDesign.com Crillavi WebsiteSmithBrandDesign.com Crillavi Website
SmithBrandDesign.com Crillavi Brand LetterpressSmithBrandDesign.com Crillavi Brand Letterpress