Éleva well knew that creating a superior product wasn’t sufficient—they required innovative thinking for a fresh brand expression. We worked collaboratively with the team to create a design without any unnecessary embellishments that speak to the idea of the next generation of beverages for the industry and the young audience it wants to attract.

We harnessed a design to embody a challenger spirit that would disrupt the market, ignite irresistible desire, and boost their sales potential. The straightforward brand and the new iconic bottle design highlight the essence of a brand that communicates exactly what it is—likely the world’s best natural iced tea composed of only water, the best of teas, fresh fruit juice—and nothing more. Every aspect of our new design vision and brand experience embodies Éleva’s trailblazing attitude and change mentality as it drives forward its healthy option mission and brand’s pioneering taste profile—honest, iconic and cool.