Eppoi, Tempting bubbles
Our mission was to construct a compelling and challenging visual expression conveying the unique, seductive proposition for a distinctive prosecco that projects itself into the future for a new sparkly narrative.
Eppoi crafts premium Proseccos to the highest standards of traditional winemaking, while rewriting history by carving out a whole new audience with its risqué approach. In a crowded and confusing category filled with jargon, we ensured Eppoi stood out by underlining its simplicity of purpose as an icebreaker.
Popping open a great bubbly is the quintessential symbolic ritual of celebrating memorable moments and anticipating more to come, and Eppoi takes this one step further with its iconic brand name.
Eppoi means ‘now what’ in Italian, and the concept is expressed in its most synthetic and iconic form with just three simple dots.
Futures, Brand Strategy, Design Strategy, Communication Strategy, Copywriting, Naming & Storytelling, Logotype Design, Visual Identity, Packaging Design.
Deep understanding.
Smith’s ability to translate complex ideas into clear, compelling brand narratives helped us define our visual identity and position us in a uniquely seductive position, ready for future growth. Iconic.
Luca Pizzicola, Co-Founder and Global Marketing Director
