The modern typography and iconography beautifully display the brand’s pioneering science, ingredients, and innovation, all wrapped up in a shelf-popping minimal and sleek packaging design—one that ticks even more boxes with young consumers by removing excess packaging and providing refillable products at a fair price point.

We devised an extensive communication and ad campaign across all platforms with the short slogan ‘Brrr’. The short form of ‘it’s darn cold out’ is just that in all countries where they launched its new product. Using slang, the phrase can indicate high quality, so it made sense to say just that. It made a splash across branding, advertising and all digital channels, and the wildly successful launch serves as a reminder that repetition and simplicity may be most effective in our visually overloaded society.