Task
Communication and ad campaign across all platforms, copy, image and render.
Scope
Creative direction ad campaign, concepts and design post Instagram and Facebook, header website.
Solution
Brrr. The short form of ‘it’s really darn cold out’ is just that in all countries where FaceD launched its new product SOS Winter Mask. It hence made sense to say that, and not much more. Short, snappy, easily understood and a little bit irreverent.
Note
The hugely succesful launch reaffirms that in our society with visual overload, simplicity and repetition is a winner.
