Task
Design a truly iconic piece of package for a new perfume in the high end in line with the brands razor sharp men’s collections.

Scope
Package design.

Solution
Strong, bold minimalism in cast metal in contrast to smooth sculptural shapes. Chromed with a sharply embossed brand mark, and noting more. It stands on its head to conceal the spray pump mechanism, and comes with a scent created by one of Italy’s top noses with stunningly aggressive top notes in opposition to its soothing base.

Note
Fujiwara, a true minimalist, has always created fashion that very much opposes mainstream. The fragrance is not about generating sales in perfumeries, but of letting very selective clients make highly personal statements.