Design a truly iconic piece of package for a new perfume in the high end in line with the brands razor sharp men’s collections.
Strong, bold minimalism in cast metal in contrast to smooth sculptural shapes. Chromed with a sharply embossed brand mark, and noting more. It stands on its head to conceal the spray pump mechanism, and comes with a scent created by one of Italy’s top noses with stunningly aggressive top notes in opposition to its soothing base.
Fujiwara, a true minimalist, has always created fashion that very much opposes mainstream. The fragrance is not about generating sales in perfumeries, but of letting very selective clients make highly personal statements.