Hedonis, Make it a party
Hedonis was born from the ancient philosophy of life that celebrates the pursuit of pleasure as the ultimate goal: a wine that manages to satisfy the pleasure of the senses by celebrating the richness of Nero d’Avola in purity and embodying the most genuine and authentic expression of viticultural wealth and Sicilian winemaking.
Profoundly structured and deeply complex, Hedonis is created at the sustainable winery Feudo Arancio in Sicily, which is part of the Italian powerhouse Mezzacorona.
The sumptuous illustration in the style of Sicilian vessels from the Magna Grecia period depicts a Dionysus banquet, where Ariadne crowns Dionysos with a laurel wreath. The god of winemaking and wine, loved a party, and the brand celebrates the pursuit of pleasure that originates in ancient Greece, so well ingrained in the Sicilian culture.
The award-winning Hedonis label combines debossing and embossing techniques as if it were a bas-relief painting en par with this genuine orgy of the senses.
Design Strategy, Logotype Design, Visual Identity, Packaging Design.
Complex balancing.
We loved undertaking this complex creative activity with Smith. The award-winning label recalls the original ancient work of art but transforms it with a contemporary approach for a truly amazing new look.
Barbara Darra, Global Marketing Manager, Gruppo Mezzacorona
