Task
Redefine the brand mark and create a seductive and unique package for two Prosecco wines.
Scope
Creative strategy, brand redefinition, package design.
Solution
La Pria has been able to carve out a vey special niche, where no others have dared to go. La Pria is sexy ! Heritage, quality and other premium factors are underlined with custom calligraphy and richly embossed labels with hot foil gold, but it’s in the absence of clutter, and satin black and gold finishes where the design stands out as seductive and a tiny bit kinky.
Note
The products have been met with much critical acclaim, and it’s in well selected new markets that it has its greatest successes.
