Task
Carlsberg’s Serbian local brand LAV is the official sponsor of the Serbian national football team, and wanted to celebrate this fact.
Scope
brand identity refinement, packaging, B2C communications.
Solution
The brand design was redefined and enriched, and the sponsorship of the football team was proudly displayed by the presence of the silhouettes of the team’s most prominent players in action.
Note
Serbia did not actually quite make it to the finals, but LAV was named the second-best product brand in Serbia that year.
