Task
Create the complete brand experience for the Luciano Padovan brand to showcase its position as the top choice for luxury footwear and leather goods with that special cheeky style.

Scope
Retail design, communication material on- and off-line, below-the-line, advertising.

Solution
The new design has to an optimistic and seductive appearance, and the brand’s message was spread across compelling advertising and store material as a physical expression of the brand story for an impactful and inspiring visual experience that complements the wider brand world.

Note
Luciano Padovan brought vitality and a sassy style to luxury, and we translated this into multi-sensorial worlds to enter, and designed experiences through the point-of-purchase ensuring a compelling and consistent enriching brand experience where Padovan's trademark magenta soles and vertiginous high heels where translated into totems.