Create the complete brand experience for the Luciano Padovan brand to showcase its position as the top choice for luxury footwear and leather goods with that special cheeky style.

Retail design, communication material on- and off-line, below-the-line, advertising.

The new design has to an optimistic and seductive appearance, and the brand’s message was spread across compelling advertising and store material as a physical expression of the brand story for an impactful and inspiring visual experience that complements the wider brand world.

Luciano Padovan brought vitality and a sassy style to luxury, and we translated this into multi-sensorial worlds to enter, and designed experiences through the point-of-purchase ensuring a compelling and consistent enriching brand experience where Padovan's trademark magenta soles and vertiginous high heels where translated into totems.


SmithBrandDesign.com Luciano Padova Boutique 3SmithBrandDesign.com Luciano Padova Boutique 3
SmithBrandDesign.com Luciano Padova Boutique 2SmithBrandDesign.com Luciano Padova Boutique 2
SmithBrandDesign.com Luciano Padova Boutique 1SmithBrandDesign.com Luciano Padova Boutique 1
SmithBrandDesign.com Luciano Padova AdSmithBrandDesign.com Luciano Padova Ad
SmithBrandDesign.com Luciano Padova PostcardsSmithBrandDesign.com Luciano Padova Postcards
SmithBrandDesign.com Luciano Padovan Silver LogoSmithBrandDesign.com Luciano Padovan Silver Logo
SmithBrandDesign.com Luciano Padovan embossed softSmithBrandDesign.com Luciano Padovan embossed soft