We focused on a rarity in today’s fashion—It’s still a privately owned company, run by the founder, Maurizio and his two sons. This reimagining of the brand has resulted in a revitalised image, enhancing brand recognition. The logotype has undergone a meticulous redrawing process, ensuring it captures the brand’s essence with renewed vigour. The lion emblem now embodies a sense of majesty and clarity, reinforcing its identity as a true icon. Honouring the brand’s adaptability to local preferences and cultural nuances and wishing to establish a better synergy with how the brand is perceived and the style of the collections in the Japanese market, a tweaked identity and positioning as a daringly trend-setting icon was conceived—sans lion and with bold patterns splattered across brand touchpoints.

Each season the brand story of Baldassari is entwined with the mood of the collection and the location where it is shot, turning every new catalogue into a story in itself as a physical expression of the brand story where it counts the most—in the consumer’s hand.