We were asked to find a way to assure that overstock of seasonal Mini Voglie products would retain attractiveness once the festivities are over after christmas.
Strategy, packaging, B2B communications.
The christmas edition metal tin was adorned with a huge christmassy bow that once removed after the festive season reveals a fresh design equally suitable for easter.
The limited edition tin of Mini Voglie sold well indeed at christmas, and what little was left after, went at easter with the nude look. No overstock.