Our team worked with the brand’s founder on the total brand creation, developing a strong brand identity, and establishing a strategic vision with measured aesthetics for a new brand, giving it that cordial and warm sense you’d expect from your local laundry service. To us, a brand name is a compelling story reduced to its most reduced but most engaging form. Part of our challenge was finding a memorable name: ‘Neat’ means immaculate, and ‘neato’ is an expression of appreciation, the name effectively communicates its values. 

The amiable hand-drawn logo is reminiscent of the logos used in the era when dressing neatly was a badge of honour, and the ocean blue brand colour conveys a crispy feel of freshly laundered clothes across packaging, brand world and digital communication. Speckless, super-fast and good-natured laundry service at the tip of your finger with a promising, fresh and compelling visual identity.