Task
Give the unseen a name, a look, a feel. With a click on an app, your garments are picked up, laundered, ironed and delivered when and where you chose. We gave it that cordial and warm sense you’d expect from your local laundy service.

Scope
Creative strategy, brand identity, naming, packaging design.

Solution
‘Neat’ meaning immaculate, and ‘Neato’ expressing apprecciation, the name clearly coveys what the brand stands for. The amiable hand drawn logo is faintly reminiscent of the times when dressing neatly was a badge of honour, and the ocean blue brand color conveys that fresh feel of freshly laundered clothes.

Note
Crisp and speckless, super-fast and good-natured laundry service at the tip of your finger, so we can do things that really matter to us for more happy days.