We collaborated with leading experts in decryption technology out of Moscow to develop a strong brand identity and establish a strategic vision along with measured aesthetics. The brand name ‘nu’ paired with ‘me’ effectively encapsulates the core offering—a transformed self that is fully secure. The custom typography is tastefully minimalist, based on geometric shapes that harmonise with the product’s sleek design, adhering to the principle —less, but better.

Manufactured from robust cast aluminium, this device is not only resilient but also serves as a powerful brand statement—only those with substantial assets would choose to invest in such a device. By intentionally omitting touch screens to improve stability, the stripped-down product features a timeless design with oversized buttons. As the client insightfully remarked when we oversaw the production in Asia, ‘Real men have big fingers.’