Creation of the brand identity of revolutionary military grade encrypting device.

Creative strategy, naming, brand identity, packaging design, promotional material.

New abbreviated is nu,  and in combination with me, the name clearly expresses what the company offers: a renewed me, safe from spying ears. The custom letters are beautifully simple, based on geometric forms in line with the product itself.

The design was developed in Milan, Paris and Moscow, which made for many good trips.



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