Pineider, writing history
We were entrusted with redefining the Pineider brand while curating a captivating collection of fine perfumes and enchanting home fragrances composed using only the highest quality raw materials together with the best purveyors of fine packaging services.
Since its inception in 1774 by Francesco Pineider in Florence, Pineider has been the preferred choice for European aristocracy and discerning clientele, renowned for its exceptional writing instruments, luxurious leather goods, and exquisite accessories.
We worked closely with the most prominent noses to craft olfactory stories to complement the brand and entwine its rich history. Our newly crafted perfume bottles, elegantly designed as crystal cylinders, proudly display a reimagined brand symbol, redefined for greater impact. Each bottle is luxuriously encased in beautifully crafted wooden tubes, evoking the tradition of shipping scent samples for safekeeping during the brand’s early days. To enhance the bespoke experience, each bottle features a personalised luggage tag, forging a delightful connection between the art of writing and the sophistication of travel. The metal cap, exquisitely wrapped in the finest Italian leather, is meticulously hand-stitched, ensuring not only impeccable quality but also an undeniable touch of elegance.
Design Strategy, Communication Strategy, Copywriting, Logotype Design, Visual Identity, Packaging Design, Shape Design, Photography & Image Creation, Retail Design.
