Rotari Cuveé 28, grand comeback

Powerhouse Mezzacorona honoured us by letting us elevate the status of Rotari’s most premium product, Cuvée 28, redefining the historic brand and carefully revitalising its packaging.

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The iconic equestrian knight motif depicted on the label was created for the brand over one hundred years ago we meticulously redrawn it, bringing a sense of artistry and precision to the design. The Cuvée 28 boasts exquisite, custom-rendered calligraphy that dances across the surface, adding an elegant touch and premium design elements that enrich the visual appeal of the label, featuring a silky metallised gold tonality that catches the light beautifully. The neck label gracefully curves around the collar like a loosely tied flamboyant scarf, infusing the overall presentation with a sophisticated, nonchalant flair.

The refreshed packaging reinforces Rotari’s unmatched prestigious status in the wine industry and garnered widespread public acclaim upon its launch. It is an iconic product that has made a spectacular and grand return, inviting connoisseurs and enthusiasts alike to partake in its exquisite charm, elevating every occasion into an unforgettable celebration.

Design Strategy, Logotype Design, Visual Identity, Packaging Design.

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SmithBrandDesign.com Rotari Cuvée 28 Symbol Mark Hotfoil
SmithBrandDesign.com Rotari Cuvée 28 Brand Sketch
SmithBrandDesign.com Rotari Cuvée 28 Package
SmithBrandDesign.com Rotari Cuvée 28 Iced
SmithBrandDesign.com Rotari ambiented
SmithBrandDesign.com Rotari Cuvée 28+
SmithBrandDesign.com Rotari Cuvee 28 lineup
SmithBrandDesign.com Rotari Cuvée 28 Neck
SmithBrandDesign.com Rotari Cuvée 28 Boxes Lying
SmithBrandDesign.com Rotari Cuvée 28 Boxes Standing

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