Top italian winery Mezzacorona assigned us the honor to help elevate the status of Rotari’s most premium product, Cuveé 28, a pure perfectly balanced Chardonnay, by giving the dormant packaging a kiss of life.

Brand identity, brand refinement, packaging design.

The knight was painstakingly redrawn by hand, and the Cuvée 28 was given added prestige by custom rendered calligraphy. Premium cues add richness on the label with an ownable metallized gold tonality and the neck label smoothly curves around the collar to create a chic flair that seduces and render special moments even more special.

The new design successfully reaffirms Rotari’s status at the very top, and was met with critical acclaim when unveiled. An icon that is back with a vengeance !


SmithBrandDesign.com Rotari Cuvée 28 Symbol Mark HotfoilSmithBrandDesign.com Rotari Cuvée 28 Symbol Mark Hotfoil
SmithBrandDesign.com Rotari Cuvée 28 Brand SketchSmithBrandDesign.com Rotari Cuvée 28 Brand Sketch
SmithBrandDesign.com Rotari Cuvée 28 PackageSmithBrandDesign.com Rotari Cuvée 28 Package
SmithBrandDesign.com Rotari Cuvée 28 IcedSmithBrandDesign.com Rotari Cuvée 28 Iced
SmithBrandDesign.com Rotari ambientedSmithBrandDesign.com Rotari ambiented
SmithBrandDesign.com Rotari Cuvée 28+SmithBrandDesign.com Rotari Cuvée 28+
SmithBrandDesign.com Rotari Cuvee 28 lineupSmithBrandDesign.com Rotari Cuvee 28 lineup
SmithBrandDesign.com Rotari Cuvée 28 NeckSmithBrandDesign.com Rotari Cuvée 28 Neck
SmithBrandDesign.com Rotari Cuvée 28 Boxes LyingSmithBrandDesign.com Rotari Cuvée 28 Boxes Lying
SmithBrandDesign.com Rotari Cuvée 28 Boxes StandingSmithBrandDesign.com Rotari Cuvée 28 Boxes Standing