Task
Top italian winery Mezzacorona assigned us the honor to help elevate the status of Rotari’s most premium product, Cuveé 28, a pure perfectly balanced Chardonnay, by giving the dormant packaging a kiss of life.

Scope
Brand identity, brand refinement, packaging design.

Solution
The knight was painstakingly redrawn by hand, and the Cuvée 28 was given added prestige by custom rendered calligraphy. Premium cues add richness on the label with an ownable metallized gold tonality and the neck label smoothly curves around the collar to create a chic flair that seduces and render special moments even more special.

Note
The new design successfully reaffirms Rotari’s status at the very top, and was met with critical acclaim when unveiled. An icon that is back with a vengeance !