Task
To create a premium line of ice creams for the italian market.
Scope
Brand strategy, brand design, packaging design, B2C communications.
Solution
A brand holding device, vaguely reminiscent of doily paper with fine typography and ribbons, positions the products in the world of pastry and hand crafted gelato. Luxurious digital imagery was created to create consistency across the range of over forty products to celebrate the indulgent flavor combinations and premium ingredients.
