Our journey encompassed the development of a fresh identity and captivating brand design, and we designed a brand-holding device that evokes the delicate beauty of doily paper adorned with elegant typography and luxurious ribbons. This positions the products firmly within the realms of refined pastries and artisanal Italian gelato. To celebrate indulgent flavour combinations and the finest of ingredients, we produced striking digital imagery across an impressive collection of over fifty references— a veritable explosion of colour!

We aspired to achieve the perfect balance among three essential elements: Seletti’s rich Italian heritage rooted in the fifties, the brand’s premium aspirations, and its playful charm. We drew inspiration from Seletti’s legacy, incorporating colours and graphics that reflect the spirit of post-war Italy, enriching the brand transformation and successfully recapturing the enchanting era when ice cream stood for pure joy and indulgence.