Task
We were given the challenge to resolve a pertinent issue with Vicenzi’s most prominent product, Grisbi: How to sell rich and creamy filled cookies in the midst of the hot summer months.
Scope
Strategy, packaging, B2B communications.
Solution
The pack of the cookies where given a fresh and cool metalized look with the urge to freeze them to enjoy them cold.
Note
The special summer edition made Grisbi more than triple in sales during the hot months.
