Vyper, decadent indulgence

To align with changing consumer behaviour and make it into mainstream culture, the winery decided to embrace a brave new identity and decadent personality for hedonists to enjoy around the globe.

Truly decadent and a promoter of hedonistic pursuits, Vyper is the sparkling wine that quickly became a must among fashionistas and nightlife enthusiasts. The striking calligraphic ornamental background perfectly complements the uncomplicated brand mark and its unique daring name, which brings to mind the question— ‘what’s your poison?’. The satin finishes, relief punches, and fine embossings emphasise its silky smooth character, artfully evoking depth and richness, making it the ultimate choice for a night out. 

Vyper has enjoyed intense popularity as the beverage of choice for rap stars and other musical luminaries and to uphold its perceived exclusivity and scarcity, Vyper was launched and is available exclusively in carefully selected nightclubs and bars in chosen locations. Forget the glasses—everyone, grab your own bottle and lift it like trophies for all to see. Enjoy it chilled and straight from the bottle for the best debauchery experience.

Brand Strategy, Design Strategy, Logotype Design, Visual Identity, Packaging Design.

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