WE PRIDE OURSELVES ON DELIVERING BRIGHT IDEAS THAT CATCH THE EYE, CONNECT WITH AN AUDIENCE AND MAKE A MESSAGE UNFORGETTABLE ACROSS ALL PLATFORMS.
We help position and design charismatic brands and packaging, help get the words right, then show it off to the world.
Brand positioning is targeting people’s reason to buy a brand in preference to others by understanding the current and envisioning the future. It is ensures that all brand activity has a common aim; is directed and delivered by the brand’s benefits and reasons to buy. It focusses at all points of contact with the consumer for a solid undisputable positioning in an ownable position where it may shine for years to come by its own light.
RESEARCH & ANALYSIS
We explore and observe the world around us through the eyes of designers and then synthesise all that we learn to give fresh indications for the creative development of a brand.
We help keep, strengthen and cement the bond between consumers and brands through repositioning exercises as well as brand stretches, extensions and mergers.
Vision is based on understanding and anticipating what’s new in consumer behavior and market leader attitudes to create a brand that triggers desire and shape consumer behavior.
We help our clients establish a deep, personal empathy with the target to determine their needs and wants by filling in two blanks: I need a way to ... because... We do this by decoding the target audience with a very visual and immediate approach.
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Identity and package is a brand’s most characterizing expression. It is our opportunity to capture the very essence and to define an unique signature and shape an entire behaviour through authentic, inspired design with a clear point of view. We design charismatic identities to give each brand an unmistakable place in the world for maximum impact, making its mark for now and forever.
We design logotypes and symbolmarks that express the very core of the brand and roll it out through appealing, relevant, pedantic exact corporate and brand identity design. Don’t limit your brand – liberate it.
We bring marketing strategies to life through package design that is visually arresting and exemplifies all that is seductive and desirable about the brand and product to create desire for today and tomorrow.
We design memorable forms and shapes that give physical substance to brand ideas to embody the brand essence and add tangible value to products like fragrance, cosmetics, food, wine & spirits and beverage, and we give true function to highly desirableobjects to be held, touched and loved.
A unique and unmistkeable image style is a core asset to a brand, and clearly states what the brand stands for without having to dig deeper. Our photographers and illustrators have that special touch. One second is all you have to build a connection that lasts forever.
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Words interpret and inspire and are vital to giving ideas a voice. We craft words that express meaning occupy space in the mind. Bold brushstrokes and fine details form a richly layered image. To be remebered, cherished and shared. For the present and for eternity.
BRAND & COMPANY NAMING
Brand names articulate timeless ideas through their meaning, their appearance and the way they sound and make for vivid images. We exemplify the brand’s s and company values through an unforgettable name that embodies the very essence of what the brand stands for.
A voice conveys character, and the best voices tell their stories clearly. They feel easy and effortless as they are born out of the very essense. They create powerful personality, as they are engaging and contagious.
We draft narratives that cannot go unnoticed. Straightforward concepts are entwined in rich layers so that a brand’s story can be told in a number of ways to different people, and growing over time they become a valued part of our lives.
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This is the stage of the brand, where rich and potent messages create the brand allure. It Is where the brand story entwines the offer with rich layers, and gives a true voice to the brand. A focused cross-disciplinary approach reflecting our passion for today’s world make for potent brand.
We create create multi-sensorial worlds to enter. We design experiences through point-of-purchase and concepts for retail, showrooms and horeca, ensuring a compelling and consistent enriching brand experience.
We use web to the full through clear and appealing websites that amplify the brand’s message, bringing it to life at every touchpoint and deliver a memorable experience to the audience.
We design communication materials and corporate literature so that the brand speaks a consistent language and has an appropriate tone of voice wherever it appears where it means most: in the consumer’s hand.
We translate the brand’s message into compelling advertising and store material as a physical expression of the brand story for an impactful and inspiring visual experience that complements the wider brand world.