What we do: We create change for the better, for today and tomorrow.
Futures, Brand Strategy, Portfolio Strategy, Design Strategy, Communication Strategy, Naming & Storytelling, Logotype Design, Visual Identity, Packaging Design, Shape Design, Digital Design, Web Design, Photography & Images.
Based on deep research and insight, we craft strategies that set your direction. Through design, we reinvent your presence. We realize your transformation across all touchpoints to enhance brand assets, broaden the brand experience, and ultimately establish iconic status.
Through futures thinking, we anticipate and interpret change. This allows brands to anticipate and adapt to emerging market conditions, ensuring they remain valuable and valued by being adaptable and resilient while staying true to their purpose.
Strategy expresses sharp reasoning that can unlock desire within your brand and lay the groundwork for visionary design solutions. We draw upon the elements that make your brand unique – from its history to its assets and new stories – and reinforce your iconic brand behaviour and identity.
What we don’t do:
Unpaid work
We do not produce free creative pitches, nor offer free exclusivity. It’s simply bad business for everyone.
Unethical work
We will not work for untruthful brands that endanger life, impose hardship, or deliberately damage the environment.
Unfairness
There’s no room for unfair practices: rather, we foster an inclusive, diverse, and friendly workplace culture.
We are not affiliated with other Smiths, and any similarity in names are purely coincidental.
We provide branding solutions for brand icons to stay ahead and help brave challenger brands who wish to be the icons of the future.
We provide strategic thinking that inspires change and design that transforms wherever a job takes us around the globe. Enthusiastically international since day one, we’ve worked in Milan, Stockholm, London, Paris, Istanbul, New York, Moscow, Tokyo and Seoul.
Regardless if you are an established icon that wishes to refresh your magic and allure, or a challenger that aspires to be iconic, incomparable, inimitable and irreplaceable, let’s talk.
