Create the complete brand experience for the Amblême brand to express the brand’s effortless premium position with its staple range of limited artisanal iconic pieces that stand for understated sex appeal and timeless class.

Creative strategy, brand strategy, identity, website, packaging, advertising, tone of voice.

Amblême is derived from the word ‘amble’ which means to walk at a leisurely relaxed pace for pleasure and emblem, a distinctive representation serving as a symbol of a particular quality or concept.The brand stands for an attitude and lifestyle with a design that harmoniusly blend in equal measure jet-set, sex appeal and timeless class. 

Amblême believes in individuality over trends and in quality over quantity, and embrace a slower concept of living encouraging the consumer to buy less, buy quality and treasure what you have.


SmithBrandDesign.com Ambleme closeupSmithBrandDesign.com Ambleme closeup
SmithBrandDesign.com Amblême horizontal ad NYSmithBrandDesign.com Amblême horizontal ad NY
SmithBrandDesign.com Amblême shoe boxSmithBrandDesign.com Amblême shoe box
SmithBrandDesign.com Amblême wall ad NYSmithBrandDesign.com Amblême wall ad NY
SmithBrandDesign.com Amblême wall brandSmithBrandDesign.com Amblême wall brand
SmithBrandDesign.com Amlême stationerySmithBrandDesign.com Amlême stationery
SmithBrandDesign.com Amblême business cardSmithBrandDesign.com Amblême business card
SmithBrandDesign.com Amblême embossed cardSmithBrandDesign.com Amblême embossed card
SmithBrandDesign.com Amblême webSmithBrandDesign.com Amblême web