Task
Create the complete brand experience for the Amblême brand to express the brand’s effortless premium position with its staple range of limited artisanal iconic pieces that stand for understated sex appeal and timeless class.

Scope
Creative strategy, brand strategy, identity, website, packaging, advertising, tone of voice.

Solution 
Amblême is derived from the word ‘amble’ which means to walk at a leisurely relaxed pace for pleasure and emblem, a distinctive representation serving as a symbol of a particular quality or concept.The brand stands for an attitude and lifestyle with a design that harmoniusly blend in equal measure jet-set, sex appeal and timeless class. 

Note 
Amblême believes in individuality over trends and in quality over quantity, and embrace a slower concept of living encouraging the consumer to buy less, buy quality and treasure what you have.