We were given the challenge to resolve a pertinent issue with Vicenzi’s most prominent product, Grisbi: How to sell rich and creamy filled cookies in the midst of the hot summer months.

Strategy, packaging, B2B communications.

The pack of the cookies where given a fresh and cool metalized look with the urge to freeze them to enjoy them cold. 

The special summer edition made Grisbi more than triple in sales during the hot months.



SmithBrandDesign.com Vicenzi Grisbi VerticalSmithBrandDesign.com Vicenzi Grisbi Vertical
SmithBrandDesign.com Vivenzi HorizontalSmithBrandDesign.com Vivenzi Horizontal
SmithBrandDesign.com Vicenzi Grisbi AmbienceSmithBrandDesign.com Vicenzi Grisbi Ambience