Task 
Compete overhaul of the Luciano Padovan brand to reaffirm and strengthen its position as one of the world’s most iconic luxury brands in footwear and leather goods. Chic with a rocking attitude...

Scope
Creative strategy, brand strategy, identity, packaging, advertising, tone of voice, architecture and signage across all the brand touch-points.

Solution 
The custom designed logotype gives the brand status whilst being slightly rebellious to express Luciano Padovan's exuberant brilliance. The elongated typography is a clear reference to the vertiginous heels of the famed shoes with those hallmark magenta soles.

Note 
The choice of renowned actresses, socialites and catwalk models, the iconic brand is represented in upmarket boutiques and department stores across the globe, along with flagship stores in the most fashionable locations in Paris and Milan.