Compete overhaul of the Luciano Padovan brand to reaffirm and strengthen its position as one of the world’s most iconic luxury brands in footwear and leather goods. Chic with a rocking attitude...

Creative strategy, brand strategy, identity, packaging, advertising, tone of voice, architecture and signage across all the brand touch-points.

The custom designed logotype gives the brand status whilst being slightly rebellious to express Luciano Padovan's exuberant brilliance. The elongated typography is a clear reference to the vertiginous heels of the famed shoes with those hallmark magenta soles.

The choice of renowned actresses, socialites and catwalk models, the iconic brand is represented in upmarket boutiques and department stores across the globe, along with flagship stores in the most fashionable locations in Paris and Milan.


SmithBrandDesign.com Luciano Padova Wall LogoSmithBrandDesign.com Luciano Padova Wall Logo
SmithBrandDesign.com Luciano Padovan Branded WindowSmithBrandDesign.com Luciano Padovan Branded Window
SmithBrandDesign.com Luciano Padovan sketchSmithBrandDesign.com Luciano Padovan sketch
SmithBrandDesign.com Luciano Padovan embossedSmithBrandDesign.com Luciano Padovan embossed
SmithBrandDesign.com Luciano Padovan LookbookSmithBrandDesign.com Luciano Padovan Lookbook
SmithBrandDesign.com Luciano Padovan BusinesscardsSmithBrandDesign.com Luciano Padovan Businesscards
SmithBrandDesign.com Luciano Padovan Businesscard HeldSmithBrandDesign.com Luciano Padovan Businesscard Held
SmithBrandDesign.com Luciano Padovan StationerySmithBrandDesign.com Luciano Padovan Stationery
SmithBrandDesign.com Luciano Padovan Website HomepageSmithBrandDesign.com Luciano Padovan Website Homepage