Task
Extend health guru Chenot’s skin care line to include an innovative range of luxury products rich in unique active ingredients which provide effective protection against the sun’s damaging rays. Whilst providing continuity with the regular skin care ranges, it needed to be evident it’s all about enjoying the sun !

Scope
Creative strategy, brand architecture, brand identity, packaging design.

Solution
Deep bronze hues and rich reflective gold tones convey not only premium luxury, but gives one an idea of an even, long lasting tan.

Note
These four essential latest-generation products were inspired by a love of the sun and the innate sense of prevention that is at the heart of treatments that keep skin young and fresh, practically ageless. Enjoy the sun !