Task
Art direction and design of Maurizio Baldassari’s catalogues.
Scope
Print design, location scouting, art direction, presentation videos.
Solution
Print is the physical expression of the brand story where it counts the most: in the consumer’s hand. Each season the brand story of Maurizio Baldassari is entwined with the mood of the collection and the location it is shot, turing every new catalogue into a story in itself. Seasons come, seasons go; iconic style remains.
Note
The print follow the rebranding, reaffirming Maurizio Baldassari prominence as a leading italian luxury brand.
