Task
Creation of a memorable brand for a dentist’s clinic.
Scope
Creative strategy, brand identity, print material.
Solution
Sometimes the blatantly simple, borderline banal, may be the most effective. One of the world’s most common surnames, a verb and a simple shape to instantly express what the brand does and what it stands for.
Note
Smith Smile distinguishes itself not only for the relentless pursue of perfection in dental work, but for the laid back style in which it’s carried out. The owner of the private clinic always wears one of his hundreds of vintage hawaii shirts, instead of an intimidating white coat. Seriously cool, and smiles guaranteed.
