Task
Creation of a new brand identity for one of the foremost trendsetting start ups in music.
Scope
Brand strategy, brand identity, print material.
Solution
Sounday is the cutting edge in music where the artists themselves publish, promote and sell their music online. The logotype is custom drawn, and the letter S of the brand symbol forms a snake that gives a strong visual reference to the idea of “music with a bite”.
Note
The start up has since bought Kiver, and expanded across Italy with a branch in Tokyo. The revolution has only just begun.
